Prelaunch preview · Products & prices are illustrative · Ordering unavailable
NEW STANDARDSCLOTHING
Black His Plan Tee, front on-model conceptCream Jesus Loves You Tee, back on-model concept

The first drop

Wear your
new standards.

Explore the drop
Take a closer look

Jesus Loves You Tee

Faith, from
every angle.

A little reminder up front.

A whole lot of love on the back.

Explore the tee
Cream Jesus Loves You Tee, front on-model conceptFront
Cream Jesus Loves You Tee, back on-model conceptBack

Find your everyday.

8 designs. One foundation.

A letter from Jake

My standards changed.
My clothing followed.

After renewing my walk with Christ, I wanted what I wore to reflect what I believe.

Read my story

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Size guide

Our tailored tees are intended to fit closer through the chest and arms, with room at the waist. Our relaxed tees have dropped shoulders, looser sleeves and an easier fit through the body.

Compare with a favorite

  1. Lay a shirt that fits you well on a flat surface.
  2. Measure across the chest, just below the armholes.
  3. Measure the body from the shoulder to the hem.
  4. Check the sleeve opening and shoulder position.

Measurements will be available once we select the final garment. Sizes shown in this preview are not confirmed inventory.