My standards changed.
My clothing followed.
A letter from Jake
To the person looking for something that feels like them,
After renewing my walk with Christ, I started looking for clothing that reflected the values and standards I was choosing to live by.
I wanted to wear what I love and what I believe in. But I didn’t find much that felt right for me.
As a husband and a father, I wanted clothing I could be proud of wearing. Pieces that looked good and carried a message that meant something to me.
That’s why I created New Standards Clothing.
My standards had changed, and I wanted my clothing to reflect that. This brand is my way of bringing those things together: my faith, my values, and the clothes I choose to put on every day.
If you’ve been looking for that too, I hope you find something here that feels like you.
With faith,
Jake
Founder, New Standards Clothing
Husband. Father. Follower of Christ.